MG Motor has officially launched its first MG Select showroom in Thane, Maharashtra, marking a significant milestone in the brand’s expansion strategy in India. This new showroom introduces what MG calls an “affordable luxury” experience, designed to cater to premium customers while focusing on new energy mobility. Although initial reports suggested that MG Select would focus exclusively on battery electric vehicles (BEVs), the company has now clarified that it will adopt a broader multi-powertrain approach, incorporating BEVs, hybrids, and plug-in hybrids (PHEVs).
MG Select’s Multi-Powertrain Strategy
MG’s Select network will feature a diverse range of powertrain options, addressing the varied needs of customers. While BEVs will remain a core part of the offering, the addition of hybrid and PHEV models provides flexibility, especially in light of global trends. According to Anurag Mehrotra, Managing Director of JSW MG Motor, each powertrain option will be chosen based on its business case, and investments will be made only after careful consideration of market dynamics and local conditions.
The multi-powertrain strategy reflects a pragmatic approach, especially as global adoption of BEVs has slowed, with some major automakers scaling back or delaying their electric-only plans due to infrastructure challenges and fluctuating demand.
BEV Slowdown and Global Trends
The slowdown in BEV adoption globally, with automakers like Mercedes-Benz and Ford reassessing their electric-only strategies, is one of the driving factors behind MG’s decision to keep options open. In India, the EV infrastructure is still evolving, which means a flexible approach will better cater to consumer needs. MG’s ability to offer both electric and hybrid options allows it to cater to diverse buyer preferences in a market where access to charging stations and consumer uptake of electric vehicles can vary significantly.
First Models under the Select Brand
The first two models MG will offer through the Select network are the M9 luxury electric MPV and the Cyberster electric roadster.
M9 MPV
The M9 is MG’s entry into the luxury MPV segment, positioned to compete with premium vehicles like the Toyota Vellfire and Kia Carnival. The M9 is designed with an emphasis on comfort, especially for rear-seat passengers, which MG has highlighted with a dedicated rear-seat experience review. With an electric powertrain, the M9 aims to offer a unique combination of luxury, space, and zero-emissions driving.
Cyberster
The Cyberster is a sporty electric convertible that MG will offer as a completely built unit (CBU). Positioned as a halo product for the brand, the Cyberster targets a niche but aspirational segment of buyers. While the EV convertible market is small, the Cyberster is expected to generate excitement among enthusiasts and build brand buzz.
Untapped Segments and Future Plans
MG believes the M9 and Cyberster target gaps in the Indian market. The M9 combines the practicality of an MPV with the advantages of an electric powertrain, while the Cyberster provides a rare option for style-focused buyers in the EV convertible space.
Looking ahead, MG has hinted at expanding the Select portfolio with models from its global lineup, including both BEVs and hybrids. Although these models have not been confirmed for India, several vehicles are strong candidates based on their global availability. These include:
| Model | Type | Segment |
|---|---|---|
| MG4 | BEV | Compact Hatchback |
| MG S5 | PHEV | Compact SUV |
| MG ZS | BEV / PHEV | Mid-size SUV |
| MG HS | PHEV | Premium SUV |
| MG3 | Hybrid | City Hatchback |
These models, mostly falling in the SUV category, align with Indian customers’ preferences for elevated, feature-rich vehicles.
What to Expect
MG plans to roll out additional Select showrooms in key metro cities such as Delhi, Bengaluru, and Hyderabad, where the demand for premium electric and hybrid vehicles is growing. The Thane showroom is just the first step, and as more locations open across India, MG is positioning itself to meet the growing demand for flexible, multi-powertrain mobility solutions.
FAQs
Is MG Select only for EVs?
No, MG Select will offer a variety of vehicles, including BEVs, hybrids, and PHEVs.
What models will MG sell under Select?
The first two models under the Select network will be the M9 MPV and the Cyberster roadster.
Why is MG shifting to multi-powertrain?
MG is embracing a multi-powertrain strategy to address slower BEV adoption and provide customers with flexible options, especially as the EV infrastructure in India is still developing.
Will MG bring hybrids to India?
Yes, MG plans to offer hybrid and PHEV models from its global portfolio in the future.
