Ather Energy, known for its innovative electric scooters, is gearing up for a major announcement at its Community Day event in August 2025. The company has officially confirmed that the event will showcase a range of new electric scooter concepts, built on a brand-new platform that promises improved performance, affordability, and next-gen technology integration. This upcoming launch is expected to reshape Ather’s position in India’s rapidly expanding electric vehicle (EV) market and introduce scooters that cater to a wider audience.
What To Expect From Ather’s New Launches
The new Ather EL platform will be the backbone of these upcoming electric scooter concepts. Here’s a breakdown of what is expected:
1. Next-gen EL Platform
- The EL platform is designed for better production efficiency, ensuring cost-effective manufacturing without compromising on quality or performance.
- It’s expected to offer enhanced ride performance, including better acceleration, top speed, and efficiency compared to previous models.
- Affordability is another key focus, with the platform making it possible to offer more accessible options in Ather’s lineup.
2. New Electric Scooter Concepts
- These scooters will likely expand the current 450 lineup, which has been Ather’s flagship for premium riders.
- The new concepts might also target family-oriented models similar to the Ather Rizta, which has proven to be popular in the commuter and family EV space.
- Given the success of Rizta, it’s likely that Ather will continue building on this trend, bringing more options tailored to a wider variety of riders.
3. Ather Stack 7.0 Software
- Ather is set to unveil Ather Stack 7.0, an updated version of its software that powers its smart scooters.
- The new stack is expected to improve features like user interface, navigation, and connectivity, making the riding experience smoother and more intuitive.
- Smarter integration with mobile apps and advanced features like real-time data and cloud connectivity will further enhance the user experience.
4. Next-Gen Fast Charging Tech
- Ather is expected to introduce next-gen fast charging technology with these new scooters, aiming to reduce charging times significantly.
- This will be crucial for making EVs more practical for everyday use, especially for riders who need to top-up their scooter during short stops or on longer trips.
5. Community Day 2025 in Bengaluru
- The Community Day 2025 will be held in Bengaluru, marking a significant milestone in Ather’s journey. This event will not only unveil new scooter concepts but also provide a platform for community engagement, customer feedback, and brand loyalty.
- The event will offer valuable insights into Ather’s future vision for the EV space, further solidifying its role as a leader in the Indian EV market.
6. Update on Ather’s Halo Smart Helmet
- Ather is also expected to showcase updates on its Halo Smart Helmet, which integrates with its scooter systems for a more connected riding experience.
- This could include new features for safety and navigation, adding to the company’s commitment to enhancing rider experience.
Looking Back
Last year’s Community Day saw the launch of the Ather Rizta, a family-focused electric scooter priced at ₹1.11 lakh (ex-showroom, Mumbai). Since its release, the Rizta has been a successful pivot for Ather, positioning the company not only as a premium scooter maker but also as a player in the commuter EV space. With over a lakh units sold, the Rizta has proven to be a popular choice for urban families looking for affordable, eco-friendly transportation.
The upcoming electric scooter concepts are expected to build on the momentum generated by Rizta, offering more affordable options while expanding Ather’s product range to cater to a wider audience.
Ather’s Vision for the Future
The upcoming electric scooter concepts from Ather Energy are more than just product launches; they represent the company’s long-term vision for the future of electric mobility in India. With cutting-edge software, efficient design, and a fresh platform, Ather is positioning itself to lead the next wave of electric mobility in the country.
Ather is not just focusing on premium vehicles but is also expanding its reach to more affordable, family-oriented models, addressing a broader market segment. As the EV industry in India continues to grow, Ather’s innovative approach to performance, tech, and affordability will make it a dominant force in the electric vehicle market.
